Privacy Policy

Last updated: 20 July 2026

This website and the Aadi service are operated by Pretium Consulting Ltd, a company registered in England and Wales under company number 08970781, with registered office at 11 Old Bond Street, Mayfair, London W1S 4PN, trading under the brand name Aadi. In this Privacy Policy, “we”, “us” and “our” refer to Pretium Consulting Ltd.

We are committed to handling personal data in a fair, lawful and transparent way. This Privacy Policy explains what personal data we collect, how we use it, who we share it with, how long we keep it, and the rights you have in relation to your personal data.

1. Who this policy applies to

This Privacy Policy applies to:

• Visitors to our website.
• People who contact us by email, form or other channels.
• People who interact with Agent Aadi.
• Prospective customers, partners and suppliers.
• Anyone who receives marketing or service communications from us.

2. What personal data we collect

We may collect and process the following categories of personal data:

• Identity data, such as your name.
• Contact data, such as your email address, phone number and organisation.
• Communication data, such as enquiries, messages, chat transcripts and correspondence.
• Technical data, such as IP address, browser type, device information, operating system and log data.
• Usage data, such as pages visited, interactions with the website and referral information.
• Cookie and similar technology data, such as preferences and analytics information.
• Commercial data, such as your role, company and enquiry details.
• Any other information you choose to provide when you use the website or Agent Aadi.

3. How we collect personal data

We collect personal data:

• Directly from you when you submit forms, send emails, use the website or chat with Agent Aadi.
• Automatically when you browse the website through cookies and similar technologies.
• From third parties, such as hosting providers, analytics providers, CRM tools and other service providers.

4. How we use personal data

We use personal data for the following purposes:

• To respond to enquiries and provide information.
• To operate, maintain and improve our website and services.
• To provide access to and support for Agent Aadi.
• To analyse usage, improve performance and keep the site secure.
• To send service communications.
• To carry out marketing, where permitted by law.
• To comply with legal obligations and protect our rights.

5. Lawful bases for processing

We only process personal data where we have a lawful basis under UK data protection law. Depending on the context, we may rely on:

• Consent, for example for non-essential cookies or certain marketing activities.
• Contract, where processing is necessary to respond to a request or deliver a service.
• Legitimate interests, where we have a business reason that does not override your rights, such as operating and securing our website.
• Legal obligation, where we need to comply with law or regulation.

6. Agent Aadi and chat data

If you use Agent Aadi, your messages may be processed to generate a response and to help us operate and improve the service. Please do not submit sensitive personal data unless the interface specifically invites you to do so or you have been told it is appropriate.

We may retain chat transcripts for support, quality, security, audit and service-improvement purposes. Where chats are reviewed by humans, access is limited to authorised personnel only.

7. Cookies and similar technologies

Our website uses cookies and similar technologies. Some are strictly necessary for the website to function. Others may be used for analytics, functionality or preference management. We will ask for consent before setting non-essential cookies where required.

For more information, please see our Cookie Notice. Cookies and similar storage/access technologies are covered by UK PECR and related ICO guidance, and we aim to present clear information and consent controls where required.

8. Sharing your personal data

We may share personal data with:

• Website hosting and infrastructure providers.
• Analytics and security providers.
• Email, form and customer relationship tools.
• Professional advisers, such as lawyers or accountants.
• Regulators, courts or other authorities where required by law.

We only share data where necessary and, where applicable, under appropriate contractual safeguards.

9. International transfers

Some of our service providers may process personal data outside the UK. Where this happens, we use appropriate safeguards required by law, such as standard contractual protections or equivalent measures.

10. How long we keep personal data

We keep personal data only for as long as necessary for the purpose for which it was collected, including to meet legal, accounting or reporting requirements. Retention periods may vary depending on the type of data, the relationship we have with you and legal requirements.

11. Your rights

Subject to the conditions and exemptions in UK law, you may have the right to:

• Access your personal data.
• Correct inaccurate data.
• Ask us to delete your data.
• Restrict or object to certain processing.
• Request data portability.
• Withdraw consent where processing is based on consent.

12. Complaints

If you have concerns about how we handle your personal data, please contact us first so we can try to resolve the issue.

You also have the right to complain to the Information Commissioner’s Office (ICO). Further information is available on the ICO website.

13. Contact